The Bloom Box: breakthrough or hype?

This sounds like an amazing breakthrough in generating electricity. It is a new fuel cell technology that can convert most hydrocarbons to electricity, and in a way that generates much fewer emissions than current power generation from fossil fuels. And, when the fuel is methane from human activities, the net benefit is even greater. The Bloom Box's other major advantage is that in negates the need for elaborate power distribution grids, because the Boxes can be located locally where the electricity is needed.

Don't believe all this? I too was very skeptical, but watch the video produced by 60 Minutes (at bottom of link), and note who some of the first customers are: FedEx, Google, eBay, Walmart, all with sizable Bloom Box installations.

Thanks to Keith Kiernan for pointing this technology out. It will be fun to track how it advances, and if GE jumps in as forecast. I also really wonder what is in the "magic ink" used on the cell surfaces.